Sales & Distribution
“How can I profitably potentially increase my intake of quality customers and drive wasteful costs out of the process?”
We are oriented towards the high standards of our customers and provide them with comprehensive support in specific areas.
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Pricing
“How can I analyze and optimize my pricing to ensure both strong customer appeal and attractive profitability?”
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Targeted Marketing
“How can I ensure that cross-/up-selling opportunities are captured and that at-risk customers are retained?”
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Information Infrastructure
“How can I ensure that I have the right tools and decision-support information available to me in a consistent and timely manner?”
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We help clients to address many areas
- Investment case development for SAC investments
- Sales management organization
- Sales force and channel partner incentive system redesign
- Sales force sizing (including analyzing share of sales from incremental sales force coming from cannibalization)
- Analysis of underserved micro-geographies
- Cash collection approach redesign
- Dealer relationship redefinition
- Strategic pricing posture definition
- New pricing portfolio creation (including advanced conjoint research)
- Historical pricing portfolio optimization
- Pricing dynamics analytics (including price elasticity and pricing impact on churn)
- New price concept testing (using targeted marketing testing)
- Operational price change framework and template development
- Targeted marketing strategy development
- Sizing of targeted marketing opportunity (including business casing)
- Campaign idea generation process design
- Target group management (including advanced propensity and impact modelling)
- Campaign execution infrastructure development (including potentially own software)
- Outbound call center execution improvement
- Campaign attractiveness evaluation operationalization