We continuously learn from one another, and we leverage our individual strengths to provide our clients with the best project team.

Mattias Hertzman

Founder & Managing Partner

Mattias has a special focus on senior management counseling, strategic direction setting and customer-facing strategy and operations development, particularly pricing, sales and distribution and targeted marketing.

Mattias Hertzman Founder & Managing Partner
Vimpelcom Group (2005-2010)
EVP, Group Chief Strategy Officer, member of Executive Management Board
Vimpelcom is a leading multi-national telecoms group head-quartered in Amsterdam, with main operations in Russia, Italy and the Ukraine
Mattias was responsible for strategy development and also headed a specific new business development vehicle as well as product development. Mattias had a broad strategic and also operational remit, including leading work on M&A and technology strategy development, strategic planning, pricing, operational excellence and organizational development.

McKinsey & Company (1998-2005)
McKinsey & Company is a leading management consultancy
Mattias had a special focus on technology strategy and sales and marketing in the Telecoms and Energy industries

Accenture (Andersen Consulting) (1996-1997)
Accenture is a leading technology consultancy
Mattias had a special focus on supply chain and logistics in the Telecoms industry

Oriflame Eastern Europe (1992-1996)
Supply Chain Manager
Oriflame is a multi-national direct-sales skin-care and cosmetics company
Mattias was operationally responsible for logistics and supply chain, including the development of forecasting and supply chain management IT systems

  • GSM Association, representing Vimpelcom (2005-2010)
  • Chairman of the Chief Strategy Officer Group (The Chief Strategy Officer Group of the GSMA consists of CSOs from several leading multi-national operators and has the remit to review strategic issues and trends affecting the industry as a whole and to prepare discussion material and recommendations to the GSMA Board of Directors)
  • Member of the Executive Management Committee (The Executive Management Committee of the GSMA oversees the specification and operational development of critical industry-wide projects, focusing in particular on areas of inter-operability.)

Selected Team Member Profiles

Sergey Egorov

Project Manager

As a project manager, I run projects in areas such as pricing, targeted sales, budgeting and financial modeling as well as strategic consulting. I graduated from the Moscow State University, department of math in 2007 and then I got my Finance master degree from the New Economic School in Moscow in 2013. I am fond of active sports like snowboarding and surfing and also piloting small air planes.

Sergey Egorov Project Manager

Sarah Muñoz


I am working on projects focusing in the fields of pricing, market research, targeted sales & marketing. I earned my Bachelor’s degree at the Pforzheim University of applied Science in Germany and Spain. In addition I finalized my Master in International Business at the Munich Business School with a part-time MBA program at the American University of Sharjah, UAE. I love any kind of adventure while travelling new places.

Sarah Muñoz Consultant

Olga Toropova

Business Data Analyst

I work on projects focused on targeted sales & marketing and deployment of our software solutions, as well as conjoint research and pricing. I have a Master's degree in strategic project management (Heriot-Watt University, UK; Politecnico di Milano, Italy; Umea University, Sweden) and a specialist degree in engineering management (Bauman Moscow State Technical University, Russia). I am passionate about travelling, hiking, arts and psychology.

Olga Toropova Business Data Analyst

Eric Faellstroem

Software Engineer

I am the system architect and main software developer, and as such I am responsible for designing our software solutions and customer integrations. I am also responsible for supporting and maintaining our customer installations. I studied computer science at Linkoping University in Sweden before starting my career as a software engineer. I enjoy history, politics, technology and football.

Eric Faellstroem Software Engineer