We continuously learn from one another, and we leverage our individual strengths to provide our clients with the best project team.

Mattias Hertzman

Founder & Managing Partner

Mattias has a special focus on senior management counseling, strategic direction setting and customer-facing strategy and operations development, particularly pricing, sales and distribution and targeted marketing.

Mattias Hertzman Founder & Managing Partner
Vimpelcom Group (2005-2010)
EVP, Group Chief Strategy Officer, member of Executive Management Board
Vimpelcom is a leading multi-national telecoms group head-quartered in Amsterdam, with main operations in Russia, Italy and the Ukraine
Mattias was responsible for strategy development and also headed a specific new business development vehicle as well as product development. Mattias had a broad strategic and also operational remit, including leading work on M&A and technology strategy development, strategic planning, pricing, operational excellence and organizational development.

McKinsey & Company (1998-2005)
McKinsey & Company is a leading management consultancy
Mattias had a special focus on technology strategy and sales and marketing in the Telecoms and Energy industries

Accenture (Andersen Consulting) (1996-1997)
Accenture is a leading technology consultancy
Mattias had a special focus on supply chain and logistics in the Telecoms industry

Oriflame Eastern Europe (1992-1996)
Supply Chain Manager
Oriflame is a multi-national direct-sales skin-care and cosmetics company
Mattias was operationally responsible for logistics and supply chain, including the development of forecasting and supply chain management IT systems

  • GSM Association, representing Vimpelcom (2005-2010)
  • Chairman of the Chief Strategy Officer Group (The Chief Strategy Officer Group of the GSMA consists of CSOs from several leading multi-national operators and has the remit to review strategic issues and trends affecting the industry as a whole and to prepare discussion material and recommendations to the GSMA Board of Directors)
  • Member of the Executive Management Committee (The Executive Management Committee of the GSMA oversees the specification and operational development of critical industry-wide projects, focusing in particular on areas of inter-operability.)

Selected Team Member Profiles

Sergey Egorov

Project Manager

As a project manager, I run projects in areas such as pricing, targeted sales, budgeting and financial modeling as well as strategic consulting. I graduated from the Moscow State University, department of math in 2007 and then I got my Finance master degree from the New Economic School in Moscow in 2013. I am fond of active sports like snowboarding and surfing and also piloting small air planes.

Sergey Egorov Project Manager

Sarah Muñoz


I am working on projects focusing in the fields of pricing, market research, targeted sales & marketing. I earned my Bachelor’s degree at the Pforzheim University of applied Science in Germany and Spain. In addition I finalized my Master in International Business at the Munich Business School with a part-time MBA program at the American University of Sharjah, UAE. I love any kind of adventure while travelling new places.

Sarah Muñoz Consultant

Olga Toropova

Head of Research

Responsible for the success of research projects, delivery of conjoint analysis software and enabling clients with required technical and non-technical skilling capabilities across EMEA and LATAM for multibillion telecom and media corporations. MSc/MBA in Strategic Project Management (triple master’s degree EU programme – Distinction), MSc Industrial Organization Engineering (Distinction), European Management Programme in Innovation Mangement and Business Planning.. Passionate about technology, continuous learning and gender equality. Aiming to create significant business and social impact, committed to obtain positive results, serve clients and nurture organizational values.

Olga Toropova Head of Research

Eric Faellstroem

Head of Software Development

System architect and main software developer, responsible for designing our software solutions and customer integrations, for supporting and maintaining existing customer installations. Studied computer science at Linkoping University in Sweden before starting career as a software engineer. Passionate about history, politics, technology and football.

Eric Faellstroem Head of Software Development